[CC] Google votes to put surfers in charge

[George(s) Lessard]

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Google votes to put surfers in charge
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The arms race between search engines and traffic-hungry websites may be
headed to a new level. Battles have seesawed for years between search
engines intent on providing relevant, unbiased listings and companies
seeking top placement in results. 

Now Google, one of the web's most successful search services, is engaged
in a controversial experiment aimed at giving its users a say in ranking
the sites - a move that could help the company cement its lead in the
competitive web-search market, or could potentially weaken its position.

Two weeks ago, Google began quietly testing a web page voting system
that could eventually let web surfers help determine the popularity of
sites ranked by the company's search engine. It uses secret mathematical
formulas to automatically rank websites by their page content, link
structure and importance relative to other sites. If successful, the tool
would add a more democratic voice to Google's search technology.

ZDNet, 2001-11-27

http://www.zdnet.com/zdnn/stories/news/0,4586,5099968,00.html?chkpt=zdnnp1tp02  


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