[CC] Google finds itself in patent suit

George(s) Lessard cyberculture@zacha.org
Sun Apr 14 14:37:00 2002


Google finds itself in patent suit
Overture Services, a pay-for-performance search company formally known as GoTo, 
has filed suit against Google for allegedly infringing upon a patent related to 
the company's bid-for-placement products and search technologies. Overture's 
pay-for-performance search service allows companies to bid for search-result 
placement based on relevant keywords. Advertisers pay the company to drive 
traffic to their sites via search engines. Overture sued FindWhat.com earlier 
this year for allegedly infringing on the same patent, which the company says 
is a critical component underlying its bid-for-placement and pay-for-
performance search technologies. 
According to Overture spokesman Al Duncan, Google is infringing on the patent 
in its own bid-for-placement technologies. Google, for its part, denied the 
claim. In a recently released statement, the popular search engine company said 
that "this does not come as a surprise to us since Overture is engaged in 
another lawsuit concerning this patent with Findwhat.com. We have analyzed the 
patent and determined that we do not infringe any valid claim that it contains. 
" 
Source: InfoWorld 

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