[CC] Google finds itself in patent suit
George(s) Lessard
cyberculture@zacha.org
Sun Apr 14 14:37:00 2002
Google finds itself in patent suit
Overture Services, a pay-for-performance search company formally known as GoTo,
has filed suit against Google for allegedly infringing upon a patent related to
the company's bid-for-placement products and search technologies. Overture's
pay-for-performance search service allows companies to bid for search-result
placement based on relevant keywords. Advertisers pay the company to drive
traffic to their sites via search engines. Overture sued FindWhat.com earlier
this year for allegedly infringing on the same patent, which the company says
is a critical component underlying its bid-for-placement and pay-for-
performance search technologies.
According to Overture spokesman Al Duncan, Google is infringing on the patent
in its own bid-for-placement technologies. Google, for its part, denied the
claim. In a recently released statement, the popular search engine company said
that "this does not come as a surprise to us since Overture is engaged in
another lawsuit concerning this patent with Findwhat.com. We have analyzed the
patent and determined that we do not infringe any valid claim that it contains.
"
Source: InfoWorld
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